Because the mum stuff matters too.
Handpicked for the bit no one really prepares you for. Thoughtful postpartum essentials, feeding support, and little things that make those early days feel easier.
As seen in
Featured brand
Le Lolo. Postpartum care that actually works.
Le Lolo is a postpartum brand built by mums who know what the fourth trimester really looks like. Sunflower Lecithin for blocked ducts, nipple shields, scrunchies for the chaos, and a waterproof carry bag that goes everywhere.
Le Lolo Organic Sunflower Lecithin Softgels for Breastfeeding | 1200mg | 60 Capsules
Size: 60 Gel Caps
Sunflower Lecithin Benefits for Pregnancy & Breastfeeding
Sunflower lecithin is a gentle, natural supplement loved by breastfeeding mums for helping prevent clogged ducts and supporting smoother milk flow. It may also provide pregnancy benefits as a clean,...
Postpartum electrolytes and hydration drinks
Drinks designed to help you stay topped up through pregnancy, postpartum, feeding and everything in between. Easy, delicious and one less thing to remember.
Lactation cookies, drinks and treats
Made to Milk is the go-to lactation brand for mums who know breastfeeding is hard enough without skipping meals. Buy 3 or more products and save 15%.
Every Purchase Plays Its Part
Shopping for someone else?
A gift card she can actually use.
Sent instantly via email. Valid for 3 years. Perfect for a new mum, a baby shower, or the friend who deserves a little something. She can shop For Mum or browse the full kids collection.
While you're here
New kids stock just landed.
One-of-a-kind preloved pieces from Jamie Kay, Ziggy Lou, Purebaby and more. Once they're gone, they're gone.